Independent CRM reviews for US small businesses
SFDC is shorthand for Salesforce, but the platform behind the acronym is a set of objects, permissions, and automation rules. Here is the mental model that makes it click.
CRM is both a software category and a New York Stock Exchange ticker. Here is what the ticker represents, what moves it, and why a CRM buyer should care.
Salesforce is the most capable CRM on the market and the easiest one to overspend on. A practical look at editions, implementation costs, and the teams that should choose something else.